Zulu Digital advocate the regular and proactive publishing of content, and this can be achieved in a number of ways. A web site that is generating new content of a relevant nature will attract a higher ranking by search engines. Stories, comments and giveaways should be generated and posted on a number of relevant forums, thus generating comment and site visits. A link exchange program with sites of relevant content can aid in the publishing process.
Search engines can identify where content has come from and if your site published content on other sites, your site will be scored highly for organic search terms, if done in the correct way. This policy will also benefit paid advertising, as it will widen the range of terms that your site will achieve a quality score for.
Keyword Density measures the frequency of a particular keyword, within a page. A great deal of research and knowledge must go into the development of keyword densities, ensuring that any given page is not loaded with too many keywords, too few keywords or that their respective densities are too high or low. Search Engines now have the ability to recognise and subsequently penalise or even suspend a site for poor practice. Density management is an ongoing process that is determined by your optimisation strategy.
Zulu Digital recommends publishing content as part of an integrated web strategy. Companies that follow an integrated approach deliver better return on investment (ROI) and lower customer acquisition costs.
For more information on Publishing & Word Density Management,
contact us on 0121 308 4280, or complete the enquiry form.