An important aspect to Internet Marketing is to develop rich and relevant content, which Search Engine spiders crawl in order to maintain an up to date index. If a site fails to be updated for a length of time, the website becomes stale within the rankings, and subsequently, drops within the SERPs (Search Engine Results Pages). It is for this reason that Zulu Digital promotes content management as an integral part of any web marketing strategy.
A Content Management System (CMS) developed by Zulu Digital provides individuals with a means of updating their site with relevant content without the worry of understanding the complex html code used to shape the site. With a CMS in place, the individual can fully focus on inputting new content which will firstly, improve keyword densities, and secondly, achieve a high quality score which helps in the promotion of a site through paid advertising programmes such as Google Adwords.
Prior to the implementation of any content, Zulu Digital supports a strategic approach, considering both keyword and competitor analysis - which identifies the best areas for organic optimisation. An additional technique promoted by Zulu Digital is that of Pay Per Click advertising, which can help inform the SEO campaign by informing the advertiser of traffic volumes, click through rates and conversion ratios.
For more information on Content Analysis & Management,
contact us on 0121 308 4280, or complete the enquiry form.