Landing pages are pages that a visitor first visits or ‘lands on’ when they enter a search term. The initial page often determines how long people stay. A poorly constructed landing page will drive potential customers away immediately, resulting in a high bounce rate.
A common mistake is to think that your web site home page is your only landing page, however, this is not the case. A landing page can be either determined by attaching a specific URL against a paid ad or by achieving a highly positioned internal page within the SERPs (Search Engine Results Pages) , via organic optimisation. It is vital that your potential landing pages are identified and have thus been prepared in order to accommodate new visitors, informing them of any offers and services you have to offer to them. It is therefore essential that such pages are constructed with a clear call to action, clean layout and are easy to navigate.
Landing pages can be constructed especially to reflect a high quality advert that is achieving large traffic volumes. This technique can work well to improve conversion rates, yet, it is very time consuming and should only be considered as part of an integrated web marketing strategy.
For more information on Landing Page & Website Development,
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