The most effective positions for your paid ads to be displayed are the first 5 places, on the first page of search results. The position of your ad is controlled by a combination of how much you are bidding and also your quality score. During the day the amount you need to bid may vary along with competition.
It is hence important that your bids are effectively managed throughout the day, to ensure you are getting the optimum return without bidding too much for your position.
Zulu Digital actively manages your pay per click adwords to ensure you maintain an advantageous ad position. Bid management is an integral part of a web marketing strategy.
For more information on Bid Management,
contact us on 0121 308 4280, or complete the enquiry form.