Viral marketing is particularly suitable to the Internet. In its basic form it is the method of getting individuals to pass on your advert through their own social networks. Zulu Digital promotes viral marketing campaigns as part of an integrated web marketing strategy which may include search engine optimisation (SEO) and pay per click (PPC).
Viral campaign planning aims to identify individuals or social groups with high Social Networking Potential (SNP). These individuals have already developed integrated social networks and act as an excellent vehicle for delivering a viral campaign.
All web-marketing campaigns should be strategically planned and supported with intelligent diagnostics which measure success. Zulu Digital recommends the development of split A/B testing to ensure creative delivers the best return on investment (ROI).
Companies that follow an integrated approach deliver better return on investment (ROI) and lower customer acquisition costs.
For more information on Viral Marketing,
contact us on 0121 308 4280, or complete the enquiry form.