Social networking is a method of delivering information about a product or service through social network forums. This method is different from viral marketing in that it aims at shaping peoples opinion in a more subtle way by joining the network as a private individual. The growing popularity of blogs and micro forums has enabled advertisers to reach pre-qualified groups of individuals and promote their products through discussion and postings.
Social forums are themselves understanding the power of their own networks and have started to cater for the business community, whether that be through Facebook's development of a business section or specific business social networks such as linkedin. The trend for business and product networking is a growing channel.
Zulu Digital recommends that social networking is used as part of an integrated web marketing strategy. Great care must be taken not to alienate the communities you are trying to target. Campaigns must be developed that add value and enrich the community that you are marketing to. Companies that follow an integrated approach deliver better return on investment (ROI) and lower customer acquisition costs.
For more information on Social Networking,
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