The development of relevant and rich content is vital to successful web marketing. Zulu Digital promotes content management as an integral part of any web marketing campaign.
All search engines index sites, and as part of this process, a relevance assessment takes place. This indexing score has a number of effects; firstly it allows search engines to marry up web sites with search terms and therefore promotes the usefulness of the search engine as a method of obtaining relevant information online. The second aim to achieve a high quality score, when you promote your site through paid advertising such as Google adwords. The relevance and quality score directly effects how much you have to bid to achieve a high advertising position.
Zulu Digital recommend that the development of content should be achieved in conjunction with a keyword or competitive report which identifies the best areas for organic optimization. This allows for copy to be developed with appropriate keyword densities, thus making the site more relevant when indexed.
Pay Per Click advertising can help to inform organic optimization through informing the advertiser as to traffic volumes, click through rates and conversion ratios. Content can then be produced that supports and enriches areas of profitability for your business.
Content management can be achieved either through the utilisation of a self publishing system such as a content management system or through a third party supplier such as Zulu Digital. Whichever method you use Zulu Digital recommend that you use a method which produces quality html code and is co-ordinated across your web strategy. Companies that follow an integrated approach deliver better return on investment (ROI) and lower customer acquisition costs.
For more information on Content Management,
contact us on 0121 308 4280, or complete the enquiry form.