An article posted on the Web Pro News website today, highlighted the power that Online Marketing has, even through the credit crunch, as it looks to grow a further 10% in 2009.
Whilst this is good for digital agencies such as ourselves, there are still concerns which need ironing out by the whole search world, in order to provide a top level service to each and every client.
It seems that most of the growth will stem from paid search avenues (ie., PPC), but this may well lead to further increases in click fraud levels - a major problem within the world of search.
Little over 6 months ago, we highlighted the fact that click fraud is escalating into a major issue with around 30% of all clicks being deemed fraudulent. A further 30% of this figure is said to be due to automated bots, which search the web with the sole purpose of wasting your money.
Whilst we appreciate the value a PPC campaign has, we feel it important to make the risks of such a strategy transparent to clients, and also, offer a valuable alternative to Pay Per Click: SEO.
SEO is, due to its very nature, free from click fraud. Whilst it will inevitably take a little longer to take full affect, the investment is extremely valuable and offers clients with the ability to steadily mount a respectable web presence, leading to a high number of conversions if done correctly.
Rather than risking your marketing budget, why not turn to SEO for a far more valuable, long-term investment?
Author - Ivan