The figures relating to click fraud continue to surprise each and everytime they are released. This time, the stats come courtesy of Click Forensics and they show that the 2008, 4th Quarter figures for the average click fraud rate for PPC ads are up to 28.2%. Whilst this figure represents a slightly worsening problem in comparison to the previous quarter, it is slightly down when compared to the final quarter for 2007.
The data which is perhaps most worrying is that the amount of automated web bots responsible for the click fraud activity is increasing at a remarkable rate. In Q1 of 2007, the bots are responsible for 9% of the click fraud activity. In Q4 of 2008 however, the bots are now responsible for 31.4% - an increase of over 20%.
Online advertisers are now being advised to monitor their campaigns closely. Clearly Zulu advocate the continual monitoring of all online campaigns, yet, without an absolute answer to click fraud, Zulu looks to promote the use of Search Engine Optimisation as an alternate to Pay Per Click Advertising.
Whilst Search Engine Optimisation does not provide immediate results, the worry of click fraud becomes irrelevant.
Author - Lee